Josette - Josette

We delve into the archive to reveal the inspirations  behind our iconic Josette print …

Whilst interior trends may come and go, our beloved Josette design is a print that encompasses timeless style. Having recently celebrated its 10th anniversary, we took to the archive to discover more about this elegant print…

Since it’s launch in 2004, Josette has been so well received that it has been reinterpreted time and time again, with almost twenty re-colourations. Inspired by 19th century French toile, the print features a beautiful curlicue floral design. Making an appearance in many of our collections, from bed linen to wallpaper, gift to soft furnishings, this elegant design brings a touch of understated glamour to any room in the home.

Featuring a large scale urn design holding bouquets of roses and harebells, the large silk piece found in the archive showcases decorative scrolls of acanthus leaves. There are also beaded festoons and hanging tassels which give the design the feel of a luxurious damask pattern. The style is very classic and French, with hints of art nouveau.

Feeling inspired, our designers took to the drawing room and with a dash of Laura Ashley signature styling, Josette was born and has become one of our iconic prints.’

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